Today’s tip is all about providing useful information:

When you are trying to market your products or services successfully with social media,  one very important thing that you should always do, is to post useful and interesting  information on a regular basis.

This actually has two major benefits;

1. It makes people like you, because people love getting free stuff.

2. It establishes you as an expert, because it proves you know what you’re talking about  within your niche.

While you can’t always post a lot of information on some of the social networks  themselves, you can create helpful posts, free reports and ebooks then post it on your  blog and use one of the many free applications available to update to all of your social  network profiles at one time letting all of your followers and fans know about the new content.

By doing this on a regular basis you will build your reputation of someone that really  know what they are talking about.

These days, most businesses have a website. Prospective clients enjoy going to websites because they go there on their own terms and they can browse it at their leisure without feeling as if they have someone looking over their shoulder.

Here are some ways to make your website user friendly, and one of your biggest lead generators.

1. Keep it simple

Make sure that the website is easy to navigate and people can find what they are looking for quickly and easily.

2. Don’t blind your customers

Don’t use a lot of flashing lights or color schemes that can be painful to view, or else you may find that your customers close the window before they have a chance to see what you have to offer.

3. Offer advice or tips

It’s always a good idea to offer visitors something free, like tips or advice. Make sure that the advice and tips are pertinent to y our business.

4. Encourage feedback

Have a guestbook or a forum that people can go to and leave feedback with suggestions or comments about your website. Even if they aren’t things that you want to hear, any feedback is valuable.

Follow up on the feedback and thank them for taking the time to leave it.

All of the above tips put the customer first and show that you care about what they think. When visitors know that  you are putting them first, they are more likely to become a customer and encourage others to do the same.

One of the best strategies that you can have when you are trying to get leads is to use set appointments to meet with the prospective customer.  When you make an appointment with someone who may become a future customer, there are several benefits that you will find.

1. You are speaking with a person who makes decisions

When you set an appointment, you are cutting through the middle man. This saves a lot of time and you won’t have to worry about having to come back to talk to the right person.

2. There’s a time to meet

When you have an appointment to meet with a lead, you can prepare and you know exactly what you are going to say. The other thing is that you know exactly how much time that you have for your presentation, so you can make sure that you utilize it to the best of your ability.

3. It cuts down on time that is unproductive

Just the fact that you have an appointment with someone means that they are mildly interested in what you have to say. You know you’re not going into the meeting blindly and wondering whether or not you will be wasting your time.

4. You know something about your audience beforehand

Appointments give you ample time to do research on your prospective clients and understand what their needs are so that they can be addressed during your meeting. This offers an advantage because you will go into it being able to offer something that they need.

It’s always a good idea to be prepared and to know your audience. Making an appointment with your prospective
client helps you to do both.

To Your Huge Success!

Marty Bostick

Business Development

Freedom Marketing Group

(866) 844-2633 Ext. 4

http://freedomrep.com