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AdvoCare – Building Champions Through Physical & Financial Wellness

AdvoCare – Building Champions Through Physical & Financial Wellness

AdvoCare international, L.P. is an American direct sales company headquartered in Plano, Texas.

In 2017, the company employed approximately 360 people and reported annual revenue of $472 million in sales through their network of 624,000+ independent distributors.

AdvoCare’s slogan is “We Build Champions”. They believe in the fact that this can be achieved through physical and financial wellness.

What AdvoCare Sells

AdvoCare sells innovative, nutritional and weight-loss supplements as well as performance enhancing beverages and other sports products.

They rely on some of the latest scientific knowledge and top of the line ingredients to produce safe and highly effective products.

Their manufacturing is done through GMP (Good Manufacturing Practice) facilities, meaning that quality control is of the utmost importance.

The ingredients for their products are specifically chosen based on their level of purity and quality, so that they are able to provide the best results in their products.

This health and wellness company has a science team of research specialists that develop their products. They also provide training and education for all of their distributors.

AdvoCare Company LogoAll of the vitamins and nutrients used within their products are pharmaceutical or USP grade, with each lot being tested for its purity levels and potency.

Some of the products they sell include meal replacements, dietary supplements, energy products, and more.

History of the Company

Advocare was founded back in 1993 by Charles Ragus in Plano, Texas. It is a U.S. based multi-level marketing company that focuses on distributing dietary supplement and other health/wellness products.

AdvoCare is short for “Advocates Who Care” in order to show Ragus’ commitment to be an champion of health that is invested in his customers.

Before he started AdvoCare, he was also was a distributor for Herbalife, another multi-level marketing company. He also worked as a regional vice president for insurance giant Fidelity Union.

Before starting AdvoCare, Ragus even founded another multi-level marketing company called Omnitrition International in 1989.

Charles decided to develop a set of guiding principles for AdvoCare which became the basis for his company’s success.

Some of these principles include honoring God through faith, family and friends, respect, belief in dignity and the importance of the individual, and more. Ragus believed that continuing to follow and honor these principles would guide the company towards continuous success.

Charles Ragus passed away in 2001, the company’s current executive leadership team can be found on their corporate website.

How AdvoCare Distributors Make Money

AdvoCare distributors are able to earn money through selling the company’s products directly to customers.

Distributors can direct customers to order via Advocare’s shopping portal. Each distributor is given a replicated advocare site is coded with their distributor ID. All sales and commissions can be tracked and viewed online via the advocare distributor back office.


AdvoCare is a family owned company that offers an affiliate business opportunity to individuals that are looking to earn extra income. They believe empowering entrepreneurs and business innovation, as well as giving back to the community and following guiding principles that lead to success.

Interested in learning more about AdvoCare? Contact their website directly to find an independent distributor.

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Ilir Salihi

Hey! I'm a blogger, affiliate marketer, and #freedomfighter. I love digital marketing. My goal with is to help entrepreneurs and small business owners leverage the internet to build a passive side-hustle or full-time income.