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ClickFunnels Review 2020

A Comprehensive Look at this Awesome Sales Funnel Software

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Review of ClickFunnels SaaS company

If you're doing any sort of digital marketing, you’ve probably heard the name before: ClickFunnels.

Maybe the ads have popped up in your Facebook feed. Maybe you've read about the software company online, or currently using a competitor page builder for your site.

Or maybe you’ve been considering using the funnel software and just happened upon this page while Googling "ClickFunnels Review."

Whatever your interest in ClickFunnels is, we’re here to lay out what all the hype is about. Our extensive ClickFunnels review is going to take a thorough look at what this tool is, how it works, and whether or not it's something that you need in your business.

We’ll share what we like about the software, as well as what we think they can improve on…  Sound good? Let’s get started.

ClickFunnels Review: What Is ClickFunnels?

ClickFunnels is an SaaS company that focuses on sales funnel software. The brainchild of Russell Brunson, ClickFunnels serves as a full suite of tools that lets you build professional, high converting web pages without ever writing a single line of code.

Actually, scratch that. You aren’t just building web pages. You’re building online sales funnels—just as the name implies.

>>Visit ClickFunnels.com here to test-drive the software free…

What is a Sales Funnel?

If you’re new to the term (or internet marketing in general), a sales funnel is the journey that a potential customer takes on the road to becoming a paying customer.  The customer journey can vary greatly depending on what you’re selling and how you’re selling it, but a typical funnel might look something like this:

  1. Visitor shows interest by clicking on your Facebook Ad.
  2. Visitor follows a link in the ad to your squeeze page.
  3. Visitor opts in to your email list from the squeeze page.
  4. Visitor gets value from your helpful and informative emails…
  5. Visitor follows a link in one of your email to a sales page.
  6. Visitor transforms into a customer by buying whatever it is you have to sell.
  7. Visitor continues to engage with your brand via email follow-up and becomes repeat buyer.

At any point in the journey, a visitor can fall out of your funnel. That’s why you need the perfect tool to keep them engaged.

Something that creates squeeze pages, email optins, sales pages, and more—all from easy to use ‘point and click’ templates proven to keep visitors in your funnel.

That’s exactly what ClickFunnels does.

ClickFunnels Review:

ClickFunnels Gives You EVERYTHING You Need To Market, Sell, and Deliver Your Products and Services Online. Without having to hire or rely on a tech team.

>> Extended 14-Day Free Trial

>> Lock in ClickFunnels for 6 months (get 2 months free + Bonuses)


>>Click Here to Start Your 14-Day Free Trial of ClickFunnels<<

ClickFunnels Review: Why You Need ClickFunnels

While Russell Brunson has popularized “sales funnels.” the concept has been around as long as online marketing. People have been building sales funnels for years before Russell launched his SaaS company. There are also many competitors when it comes to page builders or sales funnel software. 

So what does it have to offer that I can’t get elsewhere.

If you’ve ever built your own funnel from scratch, you know all the trouble that goes into it. If not, let me break the basics requirements down for you:

  • You need to set up domain, hosting, and SSL.
  • You need an email marketing tool to collect leads.
  • You need a content management system to house your website.
  • You need a designer (or hours and hours of self-study) to build your pages.
  • You need an online store or shopping cart.
  • And more…

Instead of getting all of that stuff from several different services, instead of outsourcing the work to designers who take weeks to deliver and still fail to bring your vision to life—get ClickFunnels.

It has everything listed above and more, in one easy-to-use platform designed for marketers by marketers.

Yes, there are competitors that have entered the sales funnel niche (Builderall, Leadpages, Thrive Themes, Kartra, to name a few)… but in this ClickFunnels review, we’ll break down how after five years of business, ClickFunnels has established themselves as the category king for sales funnels software.

What I Like About the Software

We’ll take a full look at all the features that ClickFunnels has to offer in the next section. But first our ClickFunnels review will point out a few things that make it unique to other funnel software companies.

Gamified Tutorial Makes Learning ClickFunnels Fun (and Easy)

Back in the days when websites were built of pure HTML, entrepreneurs, marketers, and visionaries had to rely on expensive web designers to bring their dream to life on the internet.

The invention of drag-and-drop page builders has taken the power out of the hands of designers and put guys like you back in control.

But ClickFunnels is still a robust tool, which means there’s a lot to learn. Even as a WYSIWYG drag and drop page builder, new users can easily get intimidated. ClickFunnels has gamified their tutorials to make it less intimidating, and more fun.

Instead of watching long dry videos while scouring help files and FAQs, you will slowly be introduced to every feature of ClickFunnels through an engaging game. With simple tasks like building your first funnel and adding a domain broken down step-by-step, you’ll climb from novice to pro in no time. Simple rewards like badges, a funnel recipe e-book, and even a t-shirt keep you motivated throughout the whole experience.

While it might seem like a silly little add-on, the gamified tutorial helps you get a site up fast - and helps ensure that you actually put the software to use.

All-in-one Website Builder Is So Simple Your Grandma Could Do It

If you’ve never built a website before, you might not know all the hassle of what goes on behind the scenes. Between buying your domain through this service and buying your hosting through that service, you’ve got to learn at least two different platforms before you actually start working on the website itself.

You’ve got to change nameservers, DNS settings, CNAMES, TXT files, and more. It can be a daunting headache of trial and error for the newbie, but ClickFunnels provides all of these services in one simple platform so that you don’t have to do the hard work.

Buy a new domain right through your CF Dashboard, host it there too, and even add an SSL certificate for free by clicking a button. What could have taken you hours to figure out is set up in minutes so you can jump right in to the fun part: building your funnel.

And for all you webmaster extraordinaires out there, don’t worry. You can still use your preferred domain sellers and hosts—if you want to. But for those looking to take the easy way out, ClickFunnels has you covered.

Pre-Built Templates Take The Design Out of Your Hands

ClickFunnels has an easy to use drag-and-drop editor. Just choose the feature you want to add to your page, drag it to where you need it to go, and change the colors, margins, font, etc. with the click of your mouse.

Watch the ClickFunnels review video below for an overview of the Page Editor in action.

But just because they make customizing your landing pages easy doesn’t mean that they are going to leave you on your own when it comes to designing your funnel. ClickFunnels comes with a vast suite of pre-built funnel templates that take the guesswork out of web design.

Why spend hours agonizing over how your pages should look when you can use one that's already proven to convert well. Just pick your template and edit the element contents to suit your needs.

You can spend all your energy crafting creatinve, engaging sales copy instead of deciding where to place every single headline, text box, image, and call-to-action.

ClickFunnels Features

Okay, now that we’ve gone over the things we love most about ClickFunnels, let’s dive a little deeper into some of its other features. It’s a BIG tool, so to keep this ClickFunnels review under 10,000 words, we won’t have space to zoom in on everything.

But we’ll try to give you enough to have a clear idea of exactly what you’re getting when you sign on with ClickFunnels.

The basic ClickFunnels package goes for $97/month, and gives you access to these features:

  • Drag-and-drop page builder
  • Hosting with SSL
  • Email integrations
  • TONs of funnel templates
  • Funnels for…
    • Email Optins
    • Sales
    • Webinars
    • Memberships
    • And more…
  • A/B Split Testing
  • Order Pages (with upsells and downsells)
  • Up to 3 custom domains, 20 funnels, 100 pages, and 20,000 visitors

Let’s focus in on a few of these features that we haven’t touched on yet to let you know exactly what they’re all about.

ClickFunnels Review:

ClickFunnels Gives You EVERYTHING You Need To Market, Sell, and Deliver Your Products and Services Online. Without having to hire or rely on a tech team.

>> Extended 14-Day Free Trial

>> Lock in ClickFunnels for 6 months (get 2 months free + Bonuses)


So Many Awesome Page Builder Elements

We’ve already mentioned how simple the page builder is to use, but we haven’t gotten deep into the elements it includes that make building sales pages so dang easy.

Obviously, it's got all the basic elements you'd expect in a sales funnel software: text boxes, headings, subheadings, images, and videos. But then there's bells and whistles that you can add (without a lick of code required. For example:

Countdown timers let you create a sense of urgency in the visitor. Although it’s become a sales funnel cliche, it works great when there REALLY IS a limited offer… It’s so much more convincing to see “Sale ends in 04:31:02” than “Only 4 days left!”

Call To Action Buttons grab your customer’s attention and drive them to opt in, buy, or whatever action you want them to take next. It’s also super simple to tell CF what you want the button to do and where you want them to send the user next. Try using WordPress to get a single button to both capture an email and send users to the next page. It can be done, but it ain’t easy.

Pop Ups help you catch visitors before they leave. Of course we know they can be annoying, but they also work! ClickFunnels makes it easy to stop a visitor with one last offer before they leave your page.

A/B Split Testing

Split testing is the core of boosting your conversion rate. In fact, anyone who’s trying to bump up conversions without split testing is leaving money on the table.

If you have never heard the term before, it’s pretty straight forward. You simply test two versions of a sales funnel to see which one performs better. It’s kind of like the internet marketer’s version of a clinical trial for a new pharmaceutical.

Split testing matters. The only thing is that, generally, it can be a pain in the neck if you are just running your website on WordPress or some similar CMS. You’ve probably got to learn some code, or at least download a plugin or two (which means a slower page load speed).

ClickFunnels makes split testing easy. Literally all you have to do when you’re working in your dashboard is hit the Split Test button and you’ll get a new version of your existing funnel to tweak. Some visitors will be sent to version A, some will be sent to version B, and you’ll get clear analytics to show you which one is performing better.

And here’s why it matters…

Imagine the cost to get someone to your landing page is $1, and you have a 1% conversion rate. That means for every 100 visitors, one of them becomes a customer. So your cost per acquisition is $100. If you’re selling an $80 service, you can see why this won’t work out.

But what if you could bump that conversion rate to 2%? All of a sudden each customer only costs you $50. Now, instead of losing 20 bucks on every sale, you are making 30.

And sometimes the difference between a conversion and a bounce is as simple as heading size or button color. But without split testing, you’d never know.

Now you can see why we said earlier that ClickFunnels was built by marketers, for marketers. It’s a tool that really does want you to succeed.

Order Pages With Upsells and Downsells

Another simply awesome feature of ClickFunnels are the built in order pages. You don’t need any WooCommerce plugin or to redirect users to a completely different Shopify store. The pre-built order pages make CF the all-in-one marketing tool it needs to be, carrying visitors smoothly from the beginning of your funnel to the end.

And, just like every piece of ClickFunnels, the order pages are built with conversions in mind. This is it! The last step of your funnel. People who make it this far are ready to dive in head first, and you don’t want anything to scare them away.

That’s why CF order page templates are built to drive visitors to take action, seal the deal, and send you your hard earned cash. Two features in particular, upsells and downsells, take this to the next level.

Upsells occur after the order is complete. ClickFunnels makes it so easy for you to ask “Do you want fries with that?” for whatever product or service you’re pitching.

If the customer just bought a video course, upsell them with live coaching. If they just signed up for your monthly subscription software, offer them a one-time deal on the annual package.

Downsells are the last ditch safety net to keep a visitor from falling out of your funnel. You could actually place them at any point in the customer journey, but the order page is just a common place because you know the mindset of the visitor who made it this far.

With a downsell, you offer a customer who has rejected your offer something different but less expensive. If they decide to turn down the $67 monthly subscription, you offer them your $17 ebook, for example.

It’s a psychological trick. While you might be just making back your advertising costs, in the customer’s mind, they’ve just saved $50 and still got some of the awesome knowledge you have to offer.

The Platinum Plan

Speaking of upsells, ClickFunnels of course has their own “premium” package. They call it the Platinum Plan, and for $297 per month you get all the usual features plus the following:

  • Clickfunnels Unlimited ($297/month value)
  • Follow Up Funnels Unlimited ($297/month value)
  • New Daily Virtual Hack-A-Thon (Previously only our $25k members have had access to these Hackathons)
  • New Funnel Hacker Forum (Priceless)
  • PLUS, access to our new FunnelFlix membership!! (INSANE VALUE)

Platinum package

While the Platinum Plan isn’t for everyone, it has some features that make it stand out…

ClickFunnels Unlimited means the company is allowing unlimited funnels (and pages) inside your account, and unlimted traffic to your sales funnels…

More than just a software company, they WANT you to succeed (and keep using their software), Platinum members get access to tons of training. Some created in-house, and some courses licensed from others…

Virtual Hackathons are DAILY hackathons. Expert funnel consultants will be “live” in the back office working on specific types of funnels each day. If you’re stuck creating an opt-in funnel, find the next opt-in funnel hackathon, and plug in with the coaches. The goal is to launch your next funnel by the end of each hackathon!

FunnelFlix and Chill?  FunnelFlix is the Netflix of marketing and entrepreneurial videos. Log in via your CF account, get access to everything from:

  • Getting Started videos…
  • Documentaries…
  • Funnel Building…
  • Copy/Sales…
  • Traffic…
  • Product & Offer Creation…
  • Business Strategy…
  • Personal Development…

Why all this?

The company knows that if you plug into the software, you have access to hackathon consultants to hold your hand, AND have full access to all the training you need, you’ll launch your company, start making money… and become a lifetime customer.

>>Start a free trial of ClickFunnels and begin watching FunnelFlix now...

Their focus is your success - which translates into a lifelong customer for them.

The Funnel Hacker Forum is a back-office forum for all 95,000+ ClickFunnels members to engage, ask questions, and help others out.

Follow-Up Funnels (formerly known as Actionetics) capitalizes on the power of follow-up marketing to maximize your return on investment. While the company is now focusing on their core (sales funnels), they are allowing Platinum members full access to Follow-Up Funnels.

This all-in-one email marketing tool allows you to keep funnels and follow-up all through one platform…

Backpack is ClickFunnels’ built-in affiliate marketing tool. It lets you set up an affiliate program for your own funnel. That means that you could have hundreds of salespeople out there promoting your product or service with zero upfront investment.

Important note: ClickFunnels is ‘sunsetting’ Follow-Up Funnels and BackPack. They are focusing on their core – sales funnels… Instead of competing against other email marketing and affiliate software companies, they plan to either acquire or partner with these companies moving forward…

BUT as of now, Follow-up funnels and backpack are still available to Platinum users… More details of the ClickFunnels Platinum Plan can be found here.

The current Funnel Builder Secrets offer may not reflect all of the latest changes, but it will still lock in the lower price and give you full access to the Platinum Plan.

ClickFunnels Review:

ClickFunnels Gives You EVERYTHING You Need To Market, Sell, and Deliver Your Products and Services Online. Without having to hire or rely on a tech team.

>> Extended 14-Day Free Trial

>> Lock in ClickFunnels for 6 months (get 2 months free + Bonuses)


The ClickFunnels Basic Plan

The main difference between the basic and the Platinum plan is that ClickFunnels limits the number of active funnels and pages you can have with your account.

You can have 20 funnels and a total of 100 pages inside your account as a Basic member…

You also have full access to the members forum, VERY limited access to FunnelFlix, and do not have access to any of the daily Hackathons…

The basic plan also excludes follow-up funnels and the Backpack affiliate software…

More information on ClickFunnels pricing and package discounts below.

ClickFunnels Review: Easily Buy, Sell or Share Funnels

Don’t have the time to build your perfect funnel? Check out the ClickFunnels Marketplace.

Buy Funnels:

Master funnel builders can create funnels, set prices and make their funnels available for sale to others in the community.

Whether you’re a realtor, dentist, network marketer, accountant (or whatever)… there are funnel templates for sale in the ClickFunnels marketplace to fit just about any field.

Sell Funnels:

If you create a funnel for your niche and don’t need it to be exclusive to your business, you can also make your funnel available for purchase to others.

If you get started with ClickFunnels and have a knack for funnel building, you may want to consider selling funnels as an additional income stream.

Share Funnels:

ClickFunnels members can create and share funnels with other members. After creating a funnel, you click on the “share funnel” icon inside of ClickFunnels and are given a link…

This is an example of a share funnel link:

>>Network Marketing Bridge Funnel<<

IF you share this with a member, the funnel will upload into their account with just one click.

If you share it with someone that is not YET a member – and they create an account.. YOU will earn an affiliate commission every month for the life of their membership.

More on the ClickFunnels affiliate program below.

A lot of members cover their monthly costs by either selling funnels to members, or introducing new people to the software as an affiliate… or both.

ClickFunnels Pricing: What are the options?

In this ClickFunnels review, we’ve discussed the two monthly pricing options:

  • The $97/month basic package
  • The $297/month Platinum package

No risk, no commitment, and you can cancel at any time…

IF you’re paying the $297/month plan, and you KNOW you’re sticking with ClickFunnels long-term, you should consider purchasing via Russell Brunson's special offer...

disount offer for clickfunnels

This offer gives you six months of ClickFunnels Platinum (plus other bonuses) for $997. This is a great deal because six months of Platinum would normally cost $1,792.

I know of longterm ClickFunnels members that have actually repurchased this offer more than once to save on their recurring monthly payments.

Russell has mastered the ‘irrisistible offer.’ IF you know you’re keeping the software for more than a year – this $997 deal is worth looking into…

If you’re not sure whether or not you want to lock six months with the software, my suggestion is to first test the 14-day free trial and see if it's for you.

IF you decide that you want to stick with the ClickFunnels full suite of tools for your business – you may want to consider locking in six months at the discount rate.

The ClickFunnels Affiliate Program

It bears mentioning in this ClickFunnels review that the SaaS company has its own affiliate program. You can sign up to be an affiliate, promote their product, and earn a recurring commission of up to 40% of any sales made through your link.

Promoting ClickFunnels to just a few people will more than cover your monthly costs for using the software.

ClickFunnels provides access to their “Affiliate BootCamp,” a (free) affiliate marketing training course to help you get started promoting ClickFunnels…

This ClickFunnels review alone has helped enough new members get started, that commissions more than cover my monthly cost of using the software.

The company even runs a program that gives you a chance to earn your dream car. All you have to do is introduce 100 new people to the software, and they’ll cover the monthly payment on a new car of your choice.

So once you’ve signed up for ClickFunnels, played around with it a bit, and fallen in love with your awesome new funnels, consider promoting it to your list or blog for a bit of extra cash (and maybe even a brand new car). Learn more about their “Dream Car” program here.

ClickFunnels Review: What I DON’T Like About ClickFunnels

I am a ClickFunnels member, I use the software, I’ve learned a lot about marketing from this company, and I love the culture that Russell Brunson and his team have created.

My only critique in this ClickFunnels review is that as a Basic member, they limit the number of funnels and pages in your account. I’m at a point now where I’m considering the upgrade mainly for this. I’ve had others share funnels that I plan on using in the future and 20 funnels can fill up quickly.

Additionally, while ClickFunnels is still the category king when it comes to sales funnel software, a few competitors are starting to give them a run for their money.

You might want to check out Kartra, GrooveFunnels, and a few other competitors. Review their pricing and features, and "test drive" a couple of these companies through their free trials before making a final decision.

As of now, too many of my funnels are built inside of ClickFunnels. While I am a fan of some ClickFunnels alternatives, I'm not planning on leaving the platform any time soon.

ClickFunnels Review:

ClickFunnels Gives You EVERYTHING You Need To Market, Sell, and Deliver Your Products and Services Online. Without having to hire or rely on a tech team.

>> Extended 14-Day Free Trial: ClickFunnels.Com

>> Lock in ClickFunnels for 6 months (get 2 months free + Bonuses)


ClickFunnels Review – Our Final Verdict

When it comes down to it, entrepreneurs need tools that let them take action without losing motivation.

You have a vision. A product to sell. A service to offer. Something you want to get into the hands and hearts of other people.

But you don’t want a lot of headache to get launched. As a visionary, you need a tool that can let you hit the ground running without letting complex software or flaky developers slow you down.

That’s exactly what ClickFunnels offers. Whether you’re trying to capture leads, make sales, or host an online event, ClickFunnels is an easy-to-use, all-in-one funnel builder that will transform visitors into conversions.

It features proven templates that do the hard work for you, and time-tested elements of internet marketing best practices, like upsells and pop-ups.

I’ve looked into a few of the top competitors and suggest you do also before committing. While there are a few solid funel builders available, there is a reason that ClickFunnels is the category king.

My final verdict is that if you’re looking for one tool that will solve needs and also provide support and training, ClickFunnels is a company you can't really go wrong with.  Click here to start your 14-day free trial now.


Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC. View full Disclosure here.

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