ClickFunnels Review (2022)

ClickFunnels Review: What Is ClickFunnels?

ClickFunnels is an SaaS company that focuses on sales funnel software. The brainchild of Russell Brunson, ClickFunnels serves as a full suite of tools that lets you build professional, high converting web pages without ever writing a single line of code.

Actually, scratch that. You aren’t just building web pages. You’re building online sales funnels—just as the name implies.

>>Visit ClickFunnels.com here to test-drive the software free…

What is a Sales Funnel?

If you’re new to the term (or internet marketing in general), a sales funnel is the journey that a potential customer takes on the road to becoming a paying customer.  The customer journey can vary greatly depending on what you’re selling and how you’re selling it, but a typical funnel might look something like this:

1. Visitor shows interest by clicking on your Facebook Ad.
2. Visitor follows a link in the ad to your squeeze page.
3. Visitor opts in to your email list from the squeeze page.
4. Visitor gets value from your helpful and informative emails…
5. Visitor follows a link in one of your email to a sales page.
6. Visitor transforms into a customer by buying whatever it is you have to sell.
7. Visitor continues to engage with your brand via email follow-up and becomes repeat buyer.

>>Click Here to Start Your 14-Day Free Trial of ClickFunnels<<

ClickFunnels Review: Why You Need ClickFunnels

While Russell Brunson has popularized “sales funnels.” the concept has been around as long as online marketing. People have been building sales funnels for years before Russell launched his SaaS company. There are also many competitors when it comes to page builders or sales funnel software. 

So what does it have to offer that I can’t get elsewhere.

If you’ve ever built your own funnel from scratch, you know all the trouble that goes into it. If not, let me break the basics requirements down for you:

• You need to set up domain, hosting, and SSL.
• You need an email marketing tool to collect leads.
• You need a content management system to house your website.
• You need a designer (or hours and hours of self-study) to build your pages.
• You need an online store or shopping cart.
• And more…

Instead of getting all of that stuff from several different services, instead of outsourcing the work to designers who take weeks to deliver and still fail to bring your vision to life—get ClickFunnels.

It has everything listed above and more, in one easy-to-use platform designed for marketers by marketers.

Yes, there are competitors that have entered the sales funnel niche (Builderall, Leadpages, Thrive Themes, Kartra, to name a few)… but in this ClickFunnels review, we’ll break down how after five years of business, ClickFunnels has established themselves as the category king for sales funnels software.

What I Like About the Software

We’ll take a full look at all the features that ClickFunnels has to offer in the next section. But first our ClickFunnels review will point out a few things that make it unique to other funnel software companies.

Gamified Tutorial Makes Learning ClickFunnels Fun (and Easy)

Back in the days when websites were built of pure HTML, entrepreneurs, marketers, and visionaries had to rely on expensive web designers to bring their dream to life on the internet.

The invention of drag-and-drop page builders has taken the power out of the hands of designers and put guys like you back in control.

But ClickFunnels is still a robust tool, which means there’s a lot to learn. Even as a WYSIWYG drag and drop page builder, new users can easily get intimidated. ClickFunnels has gamified their tutorials to make it less intimidating, and more fun.

Instead of watching long dry videos while scouring help files and FAQs, you will slowly be introduced to every feature of ClickFunnels through an engaging game. With simple tasks like building your first funnel and adding a domain broken down step-by-step, you’ll climb from novice to pro in no time. Simple rewards like badges, a funnel recipe e-book, and even a t-shirt keep you motivated throughout the whole experience.

While it might seem like a silly little add-on, the gamified tutorial helps you get a site up fast - and helps ensure that you actually put the software to use.

All-in-one Website Builder Is So Simple Your Grandma Could Do It

If you’ve never built a website before, you might not know all the hassle of what goes on behind the scenes. Between buying your domain through this service and buying your hosting through that service, you’ve got to learn at least two different platforms before you actually start working on the website itself.

You’ve got to change nameservers, DNS settings, CNAMES, TXT files, and more. It can be a daunting headache of trial and error for the newbie, but ClickFunnels provides all of these services in one simple platform so that you don’t have to do the hard work.

Buy a new domain right through your CF Dashboard, host it there too, and even add an SSL certificate for free by clicking a button. What could have taken you hours to figure out is set up in minutes so you can jump right in to the fun part: building your funnel.

And for all you webmaster extraordinaires out there, don’t worry. You can still use your preferred domain sellers and hosts—if you want to. But for those looking to take the easy way out, ClickFunnels has you covered.

Pre-Built Templates Take The Design Out of Your Hands

ClickFunnels has an easy to use drag-and-drop editor. Just choose the feature you want to add to your page, drag it to where you need it to go, and change the colors, margins, font, etc. with the click of your mouse.

Watch the ClickFunnels review video below for an overview of the Page Editor in action.

And here’s why it matters…

Imagine the cost to get someone to your landing page is $1, and you have a 1% conversion rate. That means for every 100 visitors, one of them becomes a customer. So your cost per acquisition is $100. If you’re selling an $80 service, you can see why this won’t work out.

But what if you could bump that conversion rate to 2%? All of a sudden each customer only costs you $50. Now, instead of losing 20 bucks on every sale, you are making 30.

And sometimes the difference between a conversion and a bounce is as simple as heading size or button color. But without split testing, you’d never know.

Now you can see why we said earlier that ClickFunnels was built by marketers, for marketers. It’s a tool that really does want you to succeed.

Order Pages With Upsells and Downsells

Another simply awesome feature of ClickFunnels are the built in order pages. You don’t need any WooCommerce plugin or to redirect users to a completely different Shopify store. The pre-built order pages make CF the all-in-one marketing tool it needs to be, carrying visitors smoothly from the beginning of your funnel to the end.

And, just like every piece of ClickFunnels, the order pages are built with conversions in mind. This is it! The last step of your funnel. People who make it this far are ready to dive in head first, and you don’t want anything to scare them away.

That’s why CF order page templates are built to drive visitors to take action, seal the deal, and send you your hard earned cash. Two features in particular, upsells and downsells, take this to the next level.

Upsells occur after the order is complete. ClickFunnels makes it so easy for you to ask “Do you want fries with that?” for whatever product or service you’re pitching.

If the customer just bought a video course, upsell them with live coaching. If they just signed up for your monthly subscription software, offer them a one-time deal on the annual package.

Downsells are the last ditch safety net to keep a visitor from falling out of your funnel. You could actually place them at any point in the customer journey, but the order page is just a common place because you know the mindset of the visitor who made it this far.

With a downsell, you offer a customer who has rejected your offer something different but less expensive. If they decide to turn down the $67 monthly subscription, you offer them your $17 ebook, for example.

It’s a psychological trick. While you might be just making back your advertising costs, in the customer’s mind, they’ve just saved $50 and still got some of the awesome knowledge you have to offer.

The Platinum Plan

Speaking of upsells, ClickFunnels of course has their own “premium” package. They call it the Platinum Plan, and for $297 per month you get all the usual features plus the following:

• Clickfunnels Unlimited ($297/month value)
• Follow Up Funnels Unlimited ($297/month value)
• New Daily Virtual Hack-A-Thon (Previously only our $25k members have had access to these Hackathons)
• New Funnel Hacker Forum (Priceless)
• PLUS, access to our new FunnelFlix membership!! (INSANE VALUE)

While the Platinum Plan isn’t for everyone, it has some features that make it stand out…

ClickFunnels Unlimited means the company is allowing unlimited funnels (and pages) inside your account, and unlimted traffic to your sales funnels…

More than just a software company, they WANT you to succeed (and keep using their software), Platinum members get access to tons of training. Some created in-house, and some courses licensed from others…

Virtual Hackathons are DAILY hackathons. Expert funnel consultants will be “live” in the back office working on specific types of funnels each day. If you’re stuck creating an opt-in funnel, find the next opt-in funnel hackathon, and plug in with the coaches. The goal is to launch your next funnel by the end of each hackathon!

FunnelFlix and Chill?  FunnelFlix is the Netflix of marketing and entrepreneurial videos. Log in via your CF account, get access to everything from:

• Getting Started videos…
• Documentaries…
• Funnel Building…
• Copy/Sales…
• Traffic…
• Product & Offer Creation…
• Business Strategy…
• Personal Development…

Why all this?

The company knows that if you plug into the software, you have access to hackathon consultants to hold your hand, AND have full access to all the training you need, you’ll launch your company, start making money… and become a lifetime customer.

>>Start a free trial of ClickFunnels and begin watching FunnelFlix now...

Their focus is your success - which translates into a lifelong customer for them.

The Funnel Hacker Forum is a back-office forum for all 95,000+ ClickFunnels members to engage, ask questions, and help others out.

Follow-Up Funnels (formerly known as Actionetics) capitalizes on the power of follow-up marketing to maximize your return on investment. While the company is now focusing on their core (sales funnels), they are allowing Platinum members full access to Follow-Up Funnels.

This all-in-one email marketing tool allows you to keep funnels and follow-up all through one platform…

Backpack is ClickFunnels’ built-in affiliate marketing tool. It lets you set up an affiliate program for your own funnel. That means that you could have hundreds of salespeople out there promoting your product or service with zero upfront investment.

Important note: ClickFunnels is ‘sunsetting’ Follow-Up Funnels and BackPack. They are focusing on their core – sales funnels… Instead of competing against other email marketing and affiliate software companies, they plan to either acquire or partner with these companies moving forward…

BUT as of now, Follow-up funnels and backpack are still available to Platinum users… More details of the ClickFunnels Platinum Plan can be found here.

The ClickFunnels Affiliate Program

It bears mentioning in this ClickFunnels review that the SaaS company has its own affiliate program. You can sign up to be an affiliate, promote their product, and earn a recurring commission of up to 40% of any sales made through your link.

Promoting ClickFunnels to just a few people will more than cover your monthly costs for using the software.

ClickFunnels provides access to their “Affiliate BootCamp,” a (free) affiliate marketing training course to help you get started promoting ClickFunnels…

This ClickFunnels review alone has helped enough new members get started, that commissions more than cover my monthly cost of using the software.

The company even runs a program that gives you a chance to earn your dream car. All you have to do is introduce 100 new people to the software, and they’ll cover the monthly payment on a new car of your choice.

So once you’ve signed up for ClickFunnels, played around with it a bit, and fallen in love with your awesome new funnels, consider promoting it to your list or blog for a bit of extra cash (and maybe even a brand new car). Learn more about their “Dream Car” program here.

ClickFunnels Review – Our Final Verdict

When it comes down to it, entrepreneurs need tools that let them take action without losing motivation.

You have a vision. A product to sell. A service to offer. Something you want to get into the hands and hearts of other people.

But you don’t want a lot of headache to get launched. As a visionary, you need a tool that can let you hit the ground running without letting complex software or flaky developers slow you down.

That’s exactly what ClickFunnels offers. Whether you’re trying to capture leads, make sales, or host an online event, ClickFunnels is an easy-to-use, all-in-one funnel builder that will transform visitors into conversions.

It features proven templates that do the hard work for you, and time-tested elements of internet marketing best practices, like upsells and pop-ups.

I’ve looked into a few of the top competitors and suggest you do also before committing. While there are a few solid funel builders available, there is a reason that ClickFunnels is the category king.

My final verdict is that if you’re looking for one tool that will solve needs and also provide support and training, ClickFunnels is a company you can't really go wrong with.  Click here to start your 14-day free trial now.