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Cutco / Vector Marketing – The World’s Finest Cutlery

Cutco / Vector Marketing – The World’s Finest Cutlery

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Cutco is known for having some of the world’s finest cutlery. It’s a direct sales company that sells knives mostly through the means of independent sales representatives. Cutco is also the parent company of a few other related companies, including Vector Marketing, but the primary brand name is Cutco. The company was founded in 1949 by Alcoa and Case Cutlery in order to manufacture knives, however the company didn’t acquire Vector Marketing Corporation until 1985.

What Cutco Sells

Cutco is a brand of cutlery that sells various types of kitchen accessories. Their products are marketed to customers directly through in-home demonstrations. These demonstrations are performed by their independent sales representatives or consultants. The vast majority of their sales representatives are college students that are looking to make some extra cash on the side.

Although Cutco’s products are not typically sold in retail stores, they have managed to open their own stores in a few states, such as Indiana, Michigan, Missouri, Minnesota and Pennsylvania. Most of their products are made in New York, with a small amount being produced in Mexico and China.

Cutco knives are known for being some of the best in the industry. Their knives stay sharp for years and are made from high quality materials. They offer different styles of cutlery for every kitchen need and when it is time for your knives to be sharpened, they will take care of it for free.

History of Cutco

Cutco was established back in 1949 by two other companies, Alcoa and Case Cutlery, and was originally known as Alcas Corporation. It quickly became the largest manufacturer of kitchen cutlery in the United States and Canada. The company sells all types of kitchen cutlery such as knives, utensils, flatware, shears, cookware and even sporting knives.

In 1952 the company made a beneficial change to the way their products were being produced. They added on an ergonomically designed Wedge-Lock handle to their cutlery. This move was made in order to ensure that their cutlery fit comfortably in the hand. Thanks to this change, the “hand-perfect” handle ensures the user will have a comfortable grip on the knife.

Cutco Consultant LogoChanges like these are what makes Cutco one of the top kitchen cutlery producers in the United States. The company now employs over 600 workers at their factory and administrative headquarters in Olean, New York.

How Cutco Sales Representatives Make Money

Most of Cutco’s sales representatives are college students looking to earn extra money on the side. They’re able to do this by hosting in-home demonstrations, attending local events and through Cutco’s retail locations. The representatives are taught everything they need to know about Cutco’s products through Vector Marketing and are able to go off on their own to perform in-home demonstrations to prospective customers.


Cutco provides products that are American made with high quality materials to ensure that they last a long time. In fact, the company offers a Forever Guarantee on all of their kitchen cutlery products. Overall, they are a trusted and longlasting name in the industry, and fill a niche market that isn’t going anywhere any time soon.

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Ilir Salihi

Hey! I'm a blogger, affiliate marketer, and #freedomfighter. I love digital marketing. My goal with is to help entrepreneurs and small business owners leverage the internet to build a passive side-hustle or full-time income.