GoHighLevel Pricing Plans Explained: Worth the Cost?

If you’ve been searching for an all-in-one marketing and CRM platform that can handle everything from funnels and automations to lead tracking and client billing, GoHighLevel (often called “HighLevel”) has probably caught your attention.

It’s become one of the most talked-about platforms in digital marketing — and for good reason. GoHighLevel helps agencies, freelancers, and entrepreneurs replace multiple tools like ClickFunnels, ActiveCampaign, Calendly, and Mailchimp with one unified system.

But with three main pricing tiers — $97 Starter, $297 Unlimited, and $497 SaaS Pro — deciding which plan fits your business best can be tricky.

This guide breaks down what each plan includes, when it’s worth upgrading, and how to get the full 30-day free trial instead of the standard 14 days.

What Is GoHighLevel?

GoHighLevel is an all-in-one sales and marketing automation platform designed for agencies and small businesses. It combines CRM, funnels, websites, SMS/email automation, booking, invoicing, and even white-label software capabilities into a single dashboard.

Think of it as the Swiss Army knife for digital marketing — powerful, flexible, and designed to save you time and money by eliminating tool overload.

Whether you’re managing clients, running ad campaigns, or building landing pages, GoHighLevel centralizes your workflows so you can focus on growing your business.

GoHighLevel Pricing Overview (2025)

All plans include:

• Funnel & website builder
• CRM and pipeline management
• Email and SMS marketing automations
• Appointment scheduling
• Reporting and analytics
• Access to the Lead Connector mobile app

The $97 Starter Plan – Best for Small Businesses

The Starter Plan is built for entrepreneurs, small businesses, and new marketers who want the essentials in one affordable package.

Key features include:

• CRM and pipeline management
• Marketing automations (email, SMS, and workflows)
• Funnel and website builder
• Social media posting and calendar tools
• Booking system and reputation management
• Up to 3 sub-accounts
• Access via the Lead Connector mobile app

For just $97 per month, it’s an excellent way to consolidate multiple marketing tools and get started with automations. It’s perfect for freelancers, coaches, or small agencies testing the platform before scaling.

Related: GoHighLevel Review - Features, Pros & Cons, and More

The $297 Unlimited Plan – Best for Growing Agencies

Once you start managing multiple clients or accounts, upgrading to the Unlimited Plan becomes a no-brainer.

This plan includes everything in the Starter tier, plus powerful upgrades:

• Unlimited sub-accounts — manage as many clients as you want.

• White labeling — use your own domain, branding, and logo.

• Branded web app — deliver a custom client login experience.

• Rebilling — pass through phone, SMS, or email costs with markup.

• Dedicated account rep to assist with setup and support.

The best part? The monthly cost remains fixed at $297, no matter how many clients you add.

That means whether you’re managing 3 clients or 100, your software cost doesn’t change — but your profit potential scales dramatically.

The $497 SaaS Pro Plan – Best for Agencies Building Software Businesses

If you want to turn your agency into a software company, the SaaS Pro Plan is for you.

This plan includes everything from Unlimited, plus full SaaS Mode, which lets you automate the entire client sign-up and onboarding process.

Here’s what makes SaaS Pro unique:

• Automated client account creation: New clients sign up directly through your branded website and get instant access.

• Automated billing and rebilling: Charge for phone, email, and SMS services with your own markup.

• Completely hands-off onboarding: No need to manually create accounts — everything is automated.

• Extra revenue streams: Earn passive income from usage-based services.

In short, SaaS Pro is for agencies ready to scale fast and build recurring income — without building software from scratch.

Start Your GoHighLevel 30-Day Free Trial: https://freedomrep.com/ghl-bootcamp

Optional Add-On: White-Label Mobile App ($497/mo)

GoHighLevel also offers an optional white-label mobile app add-on for $497/month (available with any plan).

This lets you publish your own branded app on the Apple App Store and Google Play — complete with your agency name and logo.

If that’s not in your budget yet, GoHighLevel provides the Lead Connector app for free — a gray-label version that’s fully functional and doesn’t display HighLevel branding.

FAQs About GoHighLevel Plans

Do I need both the $297 and $497 plans? No — the $497 SaaS Pro plan replaces the Unlimited plan. You only pay for one at a time.

Can I switch plans later? Yes. You can upgrade or downgrade anytime as your business needs evolve.

What’s the main difference between Unlimited and SaaS Pro? The Unlimited Plan requires manual setup for each new client. The SaaS Pro Plan automates client creation, billing, and onboarding — a huge time-saver if you’re scaling quickly.

Are there any hidden fees? Only usage-based charges for Twilio (SMS/phone) and Mailgun (emails). Everything else is included.

About the Free Trial

Most GoHighLevel sign-up links floating around the web include only a 14-day free trial.

However, readers who start their trial through our GoHighLevel Bootcamp link get a full 30-day free trial — double the standard length — directly from GoHighLevel.

GoHighLevel also includes built-in onboarding and training resources to help new users set up their funnels, automations, and client accounts quickly.

Which Plan Should You Choose?

If you’re new to GoHighLevel, starting with Unlimited often makes the most sense — it gives you full flexibility, room to grow, and access to features that save hours of manual setup later.

Start Your 30-Day Free Trial: https://freedomrep.com/ghl-bootcamp

Is GoHighLevel Worth It?

Absolutely — for most users, GoHighLevel pays for itself many times over. Even the $497 SaaS Pro plan costs less than paying for separate subscriptions to CRM, funnel builder, calendar, and automation tools — or hiring a part-time assistant.

With the right setup, it can streamline your business, simplify client management, and create entirely new revenue streams.

Ready to Get Started?

Start your 30-day GoHighLevel Bootcamp trial below and explore every feature with full onboarding and training support. Note that you can always upgrade or downgrade a plan with no risk or commitment. 

Start Your 30-Day Free Trial: https://freedomrep.com/ghl-bootcamp