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If you pay any attention to the online marketing world… chances are you’ve more than just heard of the Knowledge Business Blueprint (KBB Method) course launched in 2019 by Dean Graziosi, Tony Robbins, and Russell Brunson.
One of the most heavily promoted launches I’ve ever witnessed, the live online event “broke the internet” with roughly 250,000 viewers.
In their presentation, Dean Graziosi, Tony Robbins, and Russell Brunson deconstruct the systems behind their thriving Mastermind and live events empires.
They reveal how you can take their blueprint and implement the same strategies to create your own live events, seminars, or masterminds centered around your (or other people’s) expertise.
They don’t just explain their methods, but have also created a course and software that takes you by the hand to go through their entire process for yourself.
At the time of this writing, the 2019 replay video is still available on their site…
If you missed the Knowledge Business Blueprint live event, check it out here.
What is the Knowledge Broker Blueprint?
The Knowledge Broker Blueprint launching in February 2020 is the 2.0 version of their original course.
The course reveals how anybody can get a piece of the growing $129 Billion “knowledge” industry…
This is for you if you’ve ever wanted to take your knowledge, passion, or expertise – and share it with the world.
This is ALSO for you if you have zero interest in becoming an ‘expert’ yourself, but want to be the ‘broker,’ or the ‘reporter’ that curates information from experts and organizes events around these influencers and thought leaders (more on this below)…
Tony Robbins, Dean Graziosi, and Russell Brunson have collectively been selling their knowledge for decades… and throwing Mastermind events – creating wealth and changing lives in the process.
They’ve packed stadiums, organized high-ticket live events, virtual events (such as this KBB virtual launch with 250,000 live attendees), seminars, retreats, live masterminds, and groups…
They lay out EXACTLY how they do all of it for you in the KBB Method.
Who’s behind the KBB course?
In 1988, Tony Robbins launched his first infomercial promoting his “Personal Power” audio tapes. By 1991, more than 100 million Americans had seen his infomercials.
Over the last three decades, Tony Robbins has established himself as a respected business leader, he’s counseled U.S. Presidents, celebrities, and CEOs.
He’s a best selling author, philanthropist, he’s had a few television and film projects, he’s even been the subject of a Netflix documentary “Tony Robbins: I am Not Your Guru.”
The documentary goes behind the scenes of Tony’s “Date with Destiny” seminar… a high-ticket live event that brings out 2,500 guests to Boca Raton, Florida every year.
As far as formal education goes, Tony doesn’t have any…
He started on his journey in high school while working as a janitor…
He paid $35 (a week’s pay) to attend a Jim Rohn seminar – and realized at that conference that it was exactly what he wanted to do with his life.
Successful network marketer turned motivational speaker Jim Rohn took Tony under his wing and the rest is history…
One of my biggest takeaways from the KBB live event is that you do not need credentials, plaques, or a diploma from a fancy school… you do not need permission from anyone outside of yourself to do something great – to impact lives by teaching and helping others…
Tony and Dean’s message is that you can create wealth for yourself, you can impact the world, and you don’t need a Harvard Masters degree to do it…
Dean Graziosi has a similar story… Dean never went to college or got permission through the formal educational system to become the “expert” he is now.
Today, Dean Graziosi is a leading success coach, business leader, real estate expert, best-selling author, and speaker.
His infomercials have aired on American television for more than fifteen years. He’s impacted the lives of millions… and he’s made millions in the process.
While Russell Brunson has been covered extensively on this blog, he too has created his fortune online primarily by packaging his knowledge into info-products and selling them on the internet.
He also organizes the “Funnel Hacking Live” event that brings out thousands from his tribe together every year… The 2019 FHL in Nashville, Tennessee had 5,000+ in attendance.
BUT his very first info-product was created while in college… Along with his friend Nathan Ploehn, he created a DVD and guide teaching people how to make potato guns.
He sold the product through his website and within a year of finishing college, made his first million online.
He taught himself how to make potato guns. He became the potato gun “expert” and created a successful info-product out of this specialized knowledge…
If you can sell expertise in “potato guns” online – you can sell anything!
This is what the Knowledge Business Blueprint is all about. I can’t think of another team of “experts” more qualified to launch this course and software.
In the KBB Method, you will learn how to take your knowledge (or OTHER people’s knowledge), extract it, and create your community, live events, high-ticket mastermind groups, and more…
What’s Included in the Knowledge Broker Blueprint Course?
The Knowledge Business Blueprint course is designed in four modules.
- Module 1: Extract It – Find your specialized knowledge, create your agenda, and pinpoint your ideal client…
- Module 2: Fill It – In this module, you’ll learn how to actually FILL your small group, event, or mastermind.
- Module 3: Run It – Here you’ll get all you need to know in order to RUN your event.
- Module 4: Knowledge Broker – KBB reveals how to operate this business without actually being THE expert – playing the role of broker or reporter…
Module 1: Extract It
Module 1 starts off with Tony’s “Secrets to Success.” Tony and Dean show you how to extract your knowledge, create your agenda, and find your ideal client.
In this module, you’ll figure out exactly WHAT it is you’re going to teach at your event, group, or mastermind… and WHO you want to teach it to.
There are lessons inside each module… and multiple videos found inside each lesson.
Each lesson has between two to five videos. Below each video is an overview, action steps, downloadable tools, audio, and transcripts of each session…
If you look at the screen shots, you’ll see that they’ve actually gamified the course.
At the end of each lesson, there is a quiz.
If and when you pass the quiz in each lesson, you’ll “unlock” a bonus for that section of the program.
As a student of the course, you can even earn achievements or “badges” as you complete tasks.
They’ve also created “credits” that can be used to unlock additional bonuses within the program….
Module 2: Fill It
If you want to fill your live event or workshop with PEOPLE, you’ll have to learn marketing… Learn their “Mastermind funnel blueprint.”
In this module, you’ll be able to go in and actually make the squeeze page to start marketing your event…
Learn the differences between a website and a sales funnel, and understand the different pages involved in creating your events funnel (you’ll get their high-converting proven templates).
Module two reveals some of their mastermind event launch strategies. Look inside Dean’s “Marketing Wagon Wheel” along with getting access to his blueprint for facebook, youtube, email marketing, and more…
This took Russell, Tony, and Dean years to perfect – you’re getting it all in the KBB Method.
Module 3: Run It
This is the section that will actually teach you HOW to put on a mastermind, live or virtual event… Learn everything from the psychology to the logistics of running an event.
Get Dean, Tony, and Russell’s blueprint and checklist that covers event details, attendees, location, what to print, what to do, etc… everything you’ll need…
Module 4: Knowledge Broker Formula
How to create a business around brokering somebody else’s knowledge. When Tony Robbins got started, he did this with Jim Rohn.
If you do NOT have a following (or have zero interest in being the expert), they’ll teach you how to partner with other experts.
You can then work to extract THEIR knowledge, and put together a small workshop or mastermind…
Even if you’re going through the course for your own business, you may also want to collaborate with other experts outside of your niche, play the role of broker or reporter, and share the revenue with other experts.
Tony is STILL using this strategy today…
If you’ve read his book “Money: Master the Game,” Tony went and interviewed the top investment minds of today (Ray Dalio, John Bogle, Carl Icahn, Warren Buffett, Carl Icahn, and many others).
Through research and interviews, he created a 7-step blueprint for securing financial freedom.
Tony Robbins is NOT a financial advisor or hedge fund manager. He’s not pretending to be… But his book is a New York Times best-seller. He built a business around this idea of being middle man, the broker, and the reporter…
The MindMint Software
The majority of this course is powered by the MindMint software. At the time of this writing, a full year of the MindMint software is included with the purchase of the course.
Everything inside is drag and drop, point and click.
Plan, build, promote, and launch your workshop, mastermind, live or virtual event in one easy to use system.
The KBB Facebook Community
While I didn’t hear too much about this during the launch, when you purchase the KBB Method, you get access to the Knowledge Business Blueprint facebook community.
As is proven with the KBB Method, people pay to be part of mastermind groups like this.
This is a community of others like you that are going through the KBB course. Groups like this are an excellent resource for networking, connecting, masterminding on your journey.
Important Note: At the time of writing this article, there are several additional bonuses included with the KBB Method.
These include sales funnel training by Russell Brunson, monthly training from Dean, traffic strategies from Dean’s team, an inside look at Tony Robbins’ “Unleash the Power Within” event, and more…
The additional bonuses may change. Visit their site directly to see the most current offer.
Knowledge Broker Blueprint Review
People pay up to $250,000 a year to be in Tony Robbins’ and Dean Graziosi’s mastermind groups. Others pay up to one million dollars for one-on-one coaching.
This is the blueprint to doing what they do best… created and launched by the leaders of the industry.
If you have any interest in joining the $1.29 Billion information industry, the KBB course is worth a close look.
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