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SEMrush Review: A Powerful SEO Tool to Increase Your Traffic in 2021

Complete Review, Walkthrough, & Pricing Information

SEMrush Review: A Powerful SEO Tool to Increase Your Traffic in 2021

Disclosure: Links in this post may contain affiliate links, read my advertiser disclosure for more info. 

When it comes to driving organic traffic to your website, there are many routes to take. You’ll find countless search engine optimization (SEO) theories, marketing “hacks”, and traffic tips that promise to increase your traffic. 

But the key to massive, sustainable traffic growth comes down to basing your strategy on cold, hard data. That’s where tools like SEMrush comes in.

SEMrush is a powerful SEO and keyword research tool that gives you the data to make smart decisions regarding how to increase your website traffic. With highly accurate data on your side, you’ll be able to launch an SEO strategy that increases traffic to your site over time.

In our SEMrush review, we will cover all that SEMrush has to offer, why it’s worth adding to your stack of SEO tools, and why we love it when it comes to boosting your traffic for the longterm.

2023 Update: While SEMRush is a solid SEO tool, it is NOT our top recommendation for 2023.  

Compared to, it simply doesn't stack up. I've personally used ahrefs for a couple of years now and believe it's a superior SEO tool. Please test it yourself with a free-trial and compare it to and decide for yourself. 

We're in the process of updating this review to reflect our latest SEMrush reviews. The full review below has not been updated for 2023.

Let’s jump into what SEMrush can do for your business.

Review of SEMrush SEO suite of tools

Our Rating:

TL;DR Summary

SEMrush offers solutions for SEO, PPC, content, social media and competitive research. SEMrush is trusted by over 4,000,000 marketers worldwide.

You can test drive the "Guru" plan free for 14-Days.

Extended 14-Day Trial: SEMrush.Com

What SEMrush Does

SEMrush is an online research tool that helps website owners identify new opportunities to market their websites using SEO.

Not only does SEMrush help website owners better understand their competitors’ online marketing strategies, but it provides a wealth of resources for how to identify new target keywords, assess the SEO of their website, find backlink opportunities, and more. 

SEMrush has been ranked as one of the best SEO tools due to its wide array of marketing resources, data accuracy, and ease of use. SEMrush’s powerful tools assist website owners in improving their SEO, content marketing, pay per click (PPC) campaigns, backlink profiles, keyword research, social media marketing, and ad campaigns.

Further, SEMrush helps website owners better understand the data behind their own websites, compare it to their competitors, and then identify ways to improve their website marketing efforts over time. 

In a nutshell, SEMrush can help you:

  • Audit and assess the overall SEO status of your website
  • Identify high-value keywords worth targeting with your site
  • Determine which keywords your competitors are ranking for
  • Scope out your competitors' backlink profiles
  • Track your keywords and organic search positions
  • Optimize your web page content and blog  articles to drive more organic traffic

SEMrush’s stack of powerful SEO tools makes it one of our top picks for SEO resources on the market. Read on to learn more about each of these tools and how to use them to improve your website’s Google rankings and online presence.

SEMrush Review 2021 – Why We Love SEMrush

SEO is one of the best ways to drive consistent, sustainable traffic to your website – but not everyone knows how to get SEO right. It takes a smart, data-focused strategy to increase your rankings and generate organic traffic for the longterm.

That’s where SEMrush comes in. SEMrush provides a wealth of data to help you, as a website owner, make informed decisions about how to improve your website’s SEO. Rather than rely on the guess-and-wait strategy of SEO, you’ll be able to use SEMrush to find the RIGHT keywords, identify SMART backlink opportunities, and create ENGAGING content that your audience will love.

With so many tools at your fingertips, you’ll find that SEMrush is well worth the monthly subscription. Know that with a premium tool, you are paying for accurate data you won’t find anywhere else. This precision and accuracy is what you need to build out an effective SEO strategy.

SEMrush Features and Tools

SEMrush organizes its offerings into three categories: Analytics Reports, Tools, and Projects.

With these features and tools, SEMrush boldly claims to help website owners “develop perfect content and advertising strategies”. While “perfect” may set the bar high, we are on board with the idea that SEMrush provides a treasure trove of tools to help website owners master their marketing.

Here’s a breakdown of the tools offered by SEMrush under their Analytics Reports, Tools, and Projects toolkits:

SEMrush Analytics Reports

With SEMrush Analytics Reports, you can gain insight into your competitors’ marketing strategies, including their display ads, SEO, and link building efforts.

SEMrush Analytics Reports tools include:

  • Organic Research – See which keywords your competitors are targeting, find new organic competitors, and track position changes for competing domains
  • Advertising Research – Analyze competitors’ ad budgets and target keywords, monitor ad performance and landing pages, and discover new Google Ads competitors
  • Display Advertising Tool – Monitor your competitors’ display ads, find new publishers, and target the right audience with Audience Insights.
  • Backlinks – Analyze your website’s backlink profile and find new backlink opportunities by scoping out your competitors
  • Keyword Research – Find the perfect keywords for your SEO and PPC advertising campaigns, even across multinational and multilingual environments
  • Product Listing Ads – Boost your Google Shopping campaigns by defining your PLA competitors and seeing the top-performing ads
  • Traffic Analytics – Reveal website traffic and online performance stats for any website, monitor competitors’ marketing strategies, and discover new markets and opportunities for your business
  • Market Explorer – Analyze new markets and niches, and gain in-market audience insights to improve your marketing campaigns

SEMrush Tools

SEMrush provides over a dozen tools to assist website owners in improving their marketing. We are just grazing the surface in this SEMrush review, so we highly recommend signing up for their free trial to make use of all of these tools for yourself.

Here are just a few of the many SEO and marketing tools SEMrush has to offer:

  • Keyword Difficulty – Find low-competition keywords to increase your chances of ranking high in the search results
  • Domain vs. Domain – Compare multiple domains side-by-side to find common keywords and conduct a deep competitive analysis
  • Charts – Create a visual representation of your competitors’ strengths and weaknesses to apply these insights to your own marketing strategy
  • Keyword Magic Tool  – Access over 2 million keyword ideas, find the best keywords for your website, and export them to other SEMrush tools
  • CPC Map – Check the average cost per click (CPC) in your niche across multiple regions
  • SEO Writing Assistant – Optimize your content for target keywords within SEMrush or with the Google Docs add-on


Managing multiple marketing campaigns at once is made easy with SEMrush Projects – their all-in-one dashboard that allows you to launch global campaigns, track metrics, and monitor your SEO in one place.

Create your first Project and access a slew of marketing tools to help you monitor projects, spy on the competition, and track your success over time.

Within SEMrush Projects, you can make use of over a dozen powerful tools, including:

  • Position Tracking
  • Site Audits
  • Social Media Tracker
  • Social Media Poster
  • Brand Monitoring
  • On-Page SEO Checker
  • Backlink Audit Tool
  • PPC Keyword Tool
  • And More...

SEMrush subscribers can create multiple projects at once, track progress for all of their campaigns, and export detailed reports on performance. Whether you’re doing marketing for yourself or your clients, SEMrush offers everything you need to monitor your marketing tasks in one place.

SEMRush Walkthrough

SEMrush allows users to access all of their tools from a single dashboard by using the dropdown menu. Each set of tools is organized into “toolkits”, making it easy to find the SEO, marketing, PPC, and content marketing tools you’re looking for.

SEMrush suite of SEO tools

You can enter any keyword or domain into the search bar to generate a detailed report that includes keyword data, traffic data, and more.

Domain Overview

Go to the My Reports tab in the sidebar to create custom reports for multiple projects.

top seo tools review

Conduct a keyword search to analyze search volume, keyword difficulty, and competition level. This tool helps to not only analyze the keywords for any domain but find new keywords worth targeting on your own website. You can then track your rankings for these keywords within My Reports.

keyword reseearch SEO

And if you need help learning how to use SEMrush, SEmrush offers its own SEMrush Academy with handy tutorials on how to use all of their tools and features.

SEMrush Academy Training

Visit the SEMrush blog for the latest updates, tips, and news.

Pros & Cons of SEMrush

While we rave about SEMrush as one of the best SEO and marketing tools available, it’s not without flaw. One of the biggest factors to consider is that with so many tools available, SEMrush is a lot to handle. If you are new to the platform, you may encounter a steep learning curve before you get solid grasp of its capabilities.

However, SEMrush offers too many amazing tools for website owners. Affordably priced, it’s worth giving SEMrush a shot if you want to improve your SEO, advertising, and social media campaigns.

Here are a few pros and cons of SEMrush to consider before deciding whether SEMrush is right for you.


  • Huge range of SEO, marketing, and analytics tools   
  • In-depth keyword research and analysis
  • Accurate keyword and backlink data
  • Reasonably priced
  • One-stop marketing solution
  • Site audit to identify SEO issues on any website


  • Not particularly beginner-friendly
  • Questionable ad spend data
  • Single user login doesn't allow simultaneous login attempts

SEMrush Review: Why Use SEMrush?

SEMrush is for website owners, entrepreneurs, and marketers who are looking for an all-in-one marketing tool to help them improve their online marketing campaigns. While many only tools claim to help website owners improve their SEO, we consider SEMrush to be one of the best when it comes to keyword research, backlink analysis, competitor research, and analytics reporting.

If you are looking to scale your business to new heights, you’ll need an accurate tool that allows you to dig into the data, dissect your competitors’ marketing strategies, and track the success of your campaigns. SEMrush does all of the above while also providing over a dozen more powerful marketing tools.

  • Track the success of your campaigns
  • Spy on the competition
  • Increase ad clicks and optimize your ad budget
  • Build high-quality backlinks for your site
  • Increase your site rankings and organic traffic

Get started with your free trial of SEMrush today.


SEMrush’s pricing is on par with other premium SEO tools, and we consider this to be reasonably priced for everything SEMrush has to offer. While there are free tools available, their features pale in comparison to the tools and services SEMrush provides.

SEMrush Pro

Description: “For freelancers, startups and in-house marketers with limited budget

Run your SEO, PPC and SMM projects with 40+ advanced tools.

Know your competitors’ traffic sources, rankings, social media results & more.”

  • $99.95/month
  • 5 Projects

SEMrush Guru

Description: “For SMB and growing marketing agencies”

  • $199.95 per month
  • 50 Projects
  • Includes all Pro features plus:

      • Content Marketing Platform

      • Branded reports

      • Historical Data

      • Extended limits

SEMrush Business

Description: “For agencies, E-commerce projects and businesses with extensive web presence”

  • $399.95 per month
  • 200 Projects
  • Includes all Guru features plus:
      • White-label reports

      • API access

      • Extended limits and sharing options

      • Google Data Studio Integration

SEMrush for Enterprises

SEMrush also provides custom solutions for enterprises. Contact SEMrush for Enterprise pricing.

Pricing options for SEMrush


With so many online marketing tools available, it can be difficult to distinguish which ones stand apart as the best of the best. With SEMrush, finding the perfect SEO tool is a no-brainer – it offers everything you need to improve your website SEO. ad campaigns, and more.

From their wide variety of marketing tools to their detailed analytics reports, you can optimize your campaigns and scale your business to new heights. And while the platform isn’t particularly beginner-friendly, it’s worth the learning curve to take advantage of these powerful tools.

At, we use SEMrush to optimize our website, find killer content ideas, and more. See what SEMrush can do for your business by getting started with your14-day extended free trial today.

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Ilir Salihi

Hey! I'm a blogger, affiliate marketer, and #freedomfighter. I love digital marketing. My goal with is to help entrepreneurs and small business owners leverage the internet to build a passive side-hustle or full-time income.