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Whether you’re building an online or offline business, technology and the internet reign supreme. If your customers can’t find you online – in google search results, your business is dead in the water.
If you run a business or marketing campaign, it’s important to keep up with the best search engine optimization (SEO) strategies of the day and have a thorough understanding of how search engines rank content.
The good news, is you’ve come to the right place by reading this article. Detailed below is everything you need to know about different types of SEO that are essential for getting your message in front of your audience.
After all, even experts recognize the fact that SEO strategies are essential for small businesses to thrive. Don’t get left behind.
The Basics of SEO Marketing Strategies
You’re familiar with the most popular search engines like Google, Yahoo!, or Bing. When an online user wants to know about something, they use a search engine. Their search terms then generate a list of results of websites that are related to their query.
It should be your business’s priority to be at the top of that list of results. Search engines use algorithms behind the scenes to “rank” websites according to their relevance and popularity. When an online user searches for your business’s products or services, you need to attract their engagement.
Proper SEO strategies involve more than the basic use of relevant keywords. It also requires a website to be quick to load and easy to navigate, for example. For more detailed specifics, check out this article on how SEO works.
The Types of SEO Techniques That Google Guidelines Advise Against
Of course, it can be tempting for many people to try and take advantage of search engine algorithms. That’s why Google, the most popular search engine, developed and published some general SEO guidelines.
Consider the following statistic regarding consumers throughout the United States. It indicates that 58% of Americans conduct online research about a product or service before spending money. That’s why people started trying to do whatever they could to get at the top of those lists of results.
Google advises that people stick to “White Hat SEO” to help generate a higher rank. In addition, Google explains that “Black Hat SEO” should be avoided. An example of Black Hat SEO would be when websites “stuff” their content with keywords to an unnecessary extent.
Understanding these helpful Do’s and Don’t’s of SEO practices will help spur better long-term results in teh SERPs. It’s up to you to read through those guidelines and optimize them as needed.
The different types of #SEO - what you need to know.:
Types of SEO: On-Page SEO
On-page SEO focuses on optimizing elements on your website in order to earn targeted traffic from search engines. For example, google looks at the topic, keywords, and phrases on your site for clues to what your page is about. These keywords and phrases are what an online user will search for.
That’s why you should incorporate these keywords and phrases throughout your content to a sensible degree. On-page SEO goes a little bit deeper than including those keywords and phrases in a simple blog article, though.
In addition, you’ll want to incorporate related keywords throughout the metadata of the site. That means you’ll use them in headings and titles as well as the content itself. Plus, use those keywords in the metadata of images.
When a search engine algorithm “crawls” a website, it’s looking for those keywords and phrases. Incorporating them is essential if you want to rise in the Search Engine Results Pages (SERPS).
At the same time, off-page SEO strategies are just as important. Examples of off-page SEO strategies include things like link-building and overall brand promotion. Branding and marketing strategies, after all, are often designed to point consumers right back to the website.
Link-building is a way for websites to create networks of links between them. Reach out to similar or relevant businesses to your own.
Related article: What are backlinks and why do I need them?
In fact, linking to reputable other online sources is another crucial SEO practice. If you can establish a link-building relationship with them, both parties will benefit.
Branding strategies like social media marketing can benefit your business’s website, too. When people start to follow your Instagram account, for example, it’s likely that they’ll want to learn more about your products or services. If this leads them to browse through your website, all the better.
The last type of SEO to prioritize is that of the technical aspects of your website. As mentioned above, it’s essential that your website is quick to load when online users pull it up. This is even true, by the way, when it comes to mobile online users.
In fact, the mobile readability of your website is critical if you want a high SEO rank. These days, it’s all too often that people use their phones to browse the Internet just as much if not more than personal computers. Take the time to design your website so that all users on any screen get a great user experience.
Continue to Invest in Your Business and Marketing Strategies
At this point in the article, you have a thorough understanding of the different types of SEO marketing techniques. There’s no need to cut corners when it comes to expanding your business’s online consumer base.
As a responsible business owner, your top priority is always going to be the company’s bottom line. That means you want to make sure that the business continues to make the most of its investments in marketing.
Of course, there are a lot of ins and outs to navigate when it comes to modern digital marketing. It can, therefore, be in your best interest to continue to keep yourself educated and informed.
In fact, that’s where this website can come into play. We prioritize bringing our readers the most reliable guidance in the world of digital marketing. We want your business to thrive now and in the future.
For that reason, we encourage you to browse through the rest of our website today. To start, explore our digital marketing article archives for the top advice and best practices available.