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Underestimated Review

How Kelly Felix Scaled a 19 Page eBook into a $50 Million TV Infomercial

Underestimated Review

Disclosure: Links in this post may contain affiliate links, read my advertiser disclosure for more info. 

If you’ve been in the internet marketing game for a while, you’ve likely heard of Kelly Felix. He’s a top earning online marketer who most recently has taken the leap from marketing online to creating infomercials.

​Kelly took what was originally a 19 page ebook and in just two years scaled it into ​one of the top selling infomercials of 201​8. ​The thirty minute program ​has generated more than $50 Million in sales.

Kelly Felix is back with “Underestimated.”

Different than most marketing courses, Underestimated is a​ behind-the-curtain analysis of his most recent successes in the infomercial world.

In addition to revealing ​each step of his journey from ebook to infomercial, Kelly Felix's Underestimated is taking us along in “real-time” as he embarks on his new mission.

The ​Plan?

Create 3 new infomercials in 3 different industries from scratch​. Watch as he ​​builds each infomercial ​from a simple concept, to a program and product ​that's sold on live on TV in 2020.

He’s documenting the entire process in the “Underestimated” members area. But before we get into this Underestimated review…

Who’s Kelly Felix?

Kelly Felix has over twenty years experience with direct response marketing.  He’s produced more than $250 Million in sales during this time.

He spent the early 2000's mostly building and flipping affiliate sites. 

Around 2005, he created “The Rich Jerk” – a best selling ebook / course detailing ​how he builds these profitable affiliate websites.

The Rich Jerk quickly became one of the top selling ebook in the make-money-online (MMO) niche…

He then went on to create “Bring the Fresh” with his business partner Mike Long. Bring the Fresh was an online course and community t​hat taught the ins and outs of search-engine-optimization and other digital marketing strategies…

Kelly Felix New Program Review

Kelly Felix

Kelly Felix has over twenty years experience with direct response marketing.  He’s produced more than $250 Million in sales during this time.

He spent the early 2000's mostly building and flipping affiliate sites. 

Around 2005, he created “The Rich Jerk” – a best selling ebook / course detailing ​how he builds these profitable affiliate websites.

The Rich Jerk quickly became one of the top selling ebook in the make-money-online (MMO) niche…

He then went on to create “Bring the Fresh” with his business partner Mike Long. Bring the Fresh was an online course and community t​hat taught the ins and outs of search-engine-optimization and other digital marketing strategies…

​A few years later, ​Kelly helped launch Regal Assets, an alternative assets firm in California. He ​helped launch the company's affiliate program, and he’s written ​the best selling credit repair book “Credit Secrets.”

​This "Credit Secrets" is the ebook that eventually evolved into the #1 infomercial in America for a decent part of 2018.

With more than $50 Million in sales, Credit Secrets outperformed NutriBullet, Shark, Ninja, LifeLock, and many more household names.

In 2019, Kelly Felix sold Credit Secrets.  He's no longer involved, but the infomercial still airs in the U.S. today.

Kelly Felix knows marketing.

“Underestimated” is an insider look at his entire journey to this point. He ​holds back nothing as he reviews everything that worked well, and also sharing missteps along the way.

Even more interesting is that his three new infomercials inside of Underestimated ​are being built in real-time.

Kelly Felix is on a mission to create 3 infomercials in 3 different industries from scratch, updating members weekly as he goes from concept to television over the next few months.

Let’s go inside the Underestimated members area…

​Underestimated Review: How Kelly Felix scaled a 19 page ebook into a $50 Million infomercial

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Underestimated Review: Inside the Members Area

The first section of the Underestimated course takes us through the entire history of Credit Secrets.

Lesson 1 – From Conception to $20k/Month…

The first video takes us back to 2001! Kelly Felix explains how he got started with online marketing. We also get a brief backstory as to how Kelly screwed up his credit in college​.

He not only fixed his credit quickly, but ​created ​a short how-to guide, and ​positioned himself as the go-to expert for credit repair tactics…

Underestimated members area

​Kelly takes us "way back" to his first credit repair website

Lesson 2 – First Rebrand: What Worked and What Didn’t.

This video takes us through 2013-2015.  A DECADE after first releasing ​the credit repair guide, Kelly blew the dust off his old ebook and relaunched it.

He also shares interesting stories in this video how he went and tested his credit repair strategies to ensure the ‘credit loopholes’ from the book were still effective in 2013!

inside members area

Members area screen shot: The reboot of Credit Secrets!

Random benefit of this program: this is a marketing course, BUT if you are in need of credit repair – his video lessons also reveal all of his "credit secrets."

Lesson 3 – Second Rebrand: It’s Working Like a Mofo!

Kelly Felix really began to focus on this product…

He shows some of the early advertorials and blog posts they were using to drive traffic. He discusses testing different price points, titles, covers, banner ads, demographics, and more…

He shows us the video sales letters, and also companies and resources they used for different needs…

Lesson 4 – Ads, Advertorials, & Analytics

Get ready to nerd out… Everything from paid traffic, to the ads to the bridge page, to the VSL… Kelly exposes the blurred lines between NEWS content and advertorials…

From the LA Times to USA Today, he walks through examples and expected costs for purchasing advertorial content on different high-authority news sites…

Lesson 5 – Landers, Funnels, Split-Tests, & Conversions

Split test EVERYTHING… This video lesson is about constantly trying to beat your control. Whether its the lander, the VSL, the order form, the upsells, or the downsells.

They were always testing for a boost in AOV, conversion, lifetime value and more.

Lesson 6 – Processing, Mid-Rotation, and Customer Profiles

This video lesson explores statistics, customer demographics and some of the challenges involved with credit card processing…

Yes, 60,000-80,000 purchases a MONTH (@ $4 Million in sales) is a good problem to have, but does come with challenges! Kelly shares his work-around to stay in good standings with the bankers…

demographics and credit card processing

Screen shot from Underestimated: Processing at scale and knowing who to target

Lesson 7 – Going to Television: What Worked and What Did NOT?

The Credit Secrets infomercial airing today is NOT Kelly’s first attempt at an infomercial. In early 2017, he launched the first version of an infomercial for the book – and it completely tanked…

Fully transparent, Kelly Felix even shows an excel spreadsheet with all the data from the first infomercial – and shows why it wasn’t converting as well as he’d like…

Lesson 8 – Constantly Tweaking For TV (Including the Backend)

This video lesson contains the ins and outs of HOW to buy TV media and tweak the backend to maximize revenue.

Lesson 9 – Product Delivery & Customer Culture

This video is about product delivery, the members area, and other monetization methods…

This first section of Underestimated is a transparent deep dive into all areas of his Zero to $50 Million Credit Secrets business…

customer satisfaction

​Delivering happiness to customers

>>Click Here to learn more about Kelly Felix’s Underestimated<<

3 New Infomercials: Follow Along the Journey

The Credit Secrets ‘behind the curtain’ content alone is excellent… But ​I bought the course in order to follow along as he launches the three new programs.

Kelly Felix has an ambitious goal of creating three new successful infomercials ​in 2020.

He’s doing new infomercials in these three industries:

  • Debt
  • Investing
  • Biz-Opp

These are three huge markets he’s chosen to focus on for his first batch of projects.

Kelly Felix ambitious goal for 2020
Kelly and Larry King

Larry King & Kelly Felix

He’s updating the course with fresh content ​as he ​builds out each idea, ​product, website, and eventually ​full length infomercial…

Be a fly on the wall as he goes over everything he’s doing behind the scenes… He actually makes you sign an NDA when you log in – so I can only give limited information on this!

But in the very first week, he gives an overview of his big idea, going over some of the notes for how he plans on pulling this off.

As you can see from his facebook posts, he’s again working with a celebrity host. Credit Secrets was hosted by Larry King. This time around he’s hired Chris Hansen from “To Catch a Predator.”

Underestimated Review: Bonuses Included with the Course

As is standard with info-products these days, Kelly Felix has also included a few bonuses with the program.

Bonus #1 The $19K Dan Kennedy Meeting

Kelly spent $19,000 for a private day with marketing legend Dan Kennedy. Access all of Dan Kennedy’s advice and recommendations via the audio and PDF transcription of this meeting.

Bonus #2 Access Kelly’s Rolodex

Get access to the rockstars Kelly hires for his own business…  Who does Kelly Felix use for:

  • Video Creation
  • Copywriting
  • Voice-Overs
  • Advertorials…

His spreadsheet with media contacts for advertorials is an excellent resource for any digital marketer…

The Legendary Dan Kennedy

Dan Kennedy

​Bonus #3 The In-Law Method

This is a strategy that Kelly’s in-laws use to make extra money… This strategy put all of their kids through college. You can begin adding this stream of income immediately…

Bonus #4 Mr. X Interview (coming in October 2019)

During his run on tv with “Credit Secrets,” Kelly Felix was able to meet the guy behind the infamous Shake Weight offer.

“Mr. X” is the premiere media buyer and data analyst in the world.  He shares tips and strategies that not only work on television, but will translate into the online marketing world…

Bonus #5 Ask Me Anything (AMAs)

Have an idea? question about anything Kelly’s doing? Submit your questions to Kelly via the members area and he will answer them in his AMA videos…

Underestimated Review: Price & Summary

Kelly Felix’s Underestimated is a unique concept.  While there is no shortage of make-money-online courses, this is the first I’ve seen that’s dived into the world of infomercials and marketing on television.

The course is offered via two options… MONTHLY ($97/month) or Lifetime Access ($297): 

If you’re only interested in the Credit Secrets video modules, then monthly access may be an option.

In this Underestimated review, I recommend lifetime access… I plan on following Kelly’s entire journey developing these three new infomercials from scratch.

This process will last more than three months, so lifetime access makes the most sense. Click here to visit Underestimated now…

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Ilir Salihi

Hey! I'm a blogger, affiliate marketer, and #freedomfighter. I love digital marketing. My goal with FreedomRep.com is to help entrepreneurs and small business owners leverage the internet to build a passive side-hustle or full-time income.

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